The cover story in Fortune Magazine from May 1, 1995 starts with "if ever there were a failure destined to kill a career, New Coke was it." Sergio was then the marketing man behind one of the most disastrous product launches in the 20th century. After leading successfully the introduction of diet Coke, he proposed to replace the classic Coke with a better-tasting cola, label it "New Coke," and, probably his greatest error, not leave the old Coke on the market. Alter this project, he left the company.
I hope 2013 brings a better economic environment for everybody, and in particular, good news in the Spanish labor market.